Welcome to the 8th episode of The SPS Check-in. In this video, SPS Director of Sales Jamie Seabold interviews FabCo Prosthetic Design's Director of Fabrication Nick Gambill, CTP, and Amputee Associates’ VP Clinical Operations Zach Weber, CP.
Welcome to the 7th episode of the SPS Check-in. In this video, SPS President Regina Weger interviews Blatchford’s VP of Sales & Marketing Ben Auzenne. In this interview, Ben discusses the current regulatory changes impacting the industry, his experience joining the Blatchford team during a pandemic, and the concept of “Biomimetic Design.”
Guarding protected health information (PHI) is a full-time job for every member of your clinic. Marketing provides many opportunities to violate HIPAA, so marketers beware! Review the following carefully to stay compliant with HIPAA and avoid violating patient trust.
Welcome to the 6th episode of the SPS Check-in. In this video, SPS President Regina Weger discusses the important topic of diversity and inclusion with Hanger President and CEO Vinit Asar. In this discussion, Vinit and Regina discuss Hanger’s Diversity and Inclusion Pledge, and expound on the tangible actions that can be taken to enact meaningful change against racism and inequality, to in turn, create a more inclusive profession.
Whether it’s a package to your home or an important shipment to your business, deliveries have been slower than usual, delayed for weeks, or lost completely. The culprit is not hard to find as ecommerce sites witnessed a surge in orders beginning in mid-March—the same time shelter-in-place orders began in the United States.
We are living in truly challenging times. Amidst a global pandemic and the effects of systemic racism and inequality dating back centuries coming to a head in our communities nationwide, our differences are dividing us when we should be working together to bring about needed change. Now is the time to come together as a healthcare profession to enact meaningful change within our workplaces, so we can create a more inclusive environment for those we serve, and in turn, make our world a better place.
Every year, a new think piece is published extolling the death of emails to trendier communication channels like Slack, IM, or SMS messaging. Sometimes we wish this were true, like when we look at our inbox on Monday mornings, but studies on consumer preferences tell a different story. In a 2017 SendGrid-commissioned study, Egg Strategy found that 74% of respondents chose email as their preferred communication method for company interactions. It’s easy to imagine why. Emails help us organize our lives, search past communications, and are easily accessible by laptop, smartphone, tablet, and even smartwatch. Consider investing in email marketing to promote your brand, improve patient engagement, and establish a solid communication channel.
If your clinic is overflowing with referrals, you may wonder why you need a website. But according to a 2018 consumer study conducted by doctor.com, 81% of patients still conduct online research on providers they are referred to. When patients are searching for your clinic online, you want to meet their expectation and provide a great first impression. Furthermore, having a website can improve your online reputation, streamline patient check-ins, open the door to analytical insights, and provide advertising opportunities. Here is what you need to know to get started.
Around 2 million people in the United States are considered amputees. Each year 185,000 people undergo amputation surgery, according to the Amputee Coalition. No two situations are the same. A limb may be amputated because of an accident, injury, illness, or disease. Other limb differences are due to the way a person’s body formed in the womb, which is sometimes described as “congenital amputation.”
Marketing an orthotic and prosthetic clinic can be a challenge. Unlike other businesses that can market to a wide audience, O&P’s target demographic is more niche. The wants and needs of your target audience are different than the general population, so traditional marketing tactics, like billboards and newspaper ads, are less effective. It’s time to forget impersonal advertising and look to more digital channels. By choosing to go digital, you can: