Marketing an orthotic and prosthetic clinic can be a challenge. Unlike other businesses that can market to a wide audience, O&P’s target demographic is more niche. The wants and needs of your target audience are different than the general population, so traditional marketing tactics, like billboards and newspaper ads, are less effective. It’s time to forget impersonal advertising and look to more digital channels. By choosing to go digital, you can:
This week, we catch up with Michael Shanks, Purchasing / Inventory Supervisor at Snell Prosthetics and Orthotics. With over 5 years of experience purchasing for Snell P&O’s ten locations, Shanks has become highly effective at optimizing shipping lanes and maximizing efficiencies. We called up Shanks to see if he had tips to share for purchase managers and associates to keep their clinics well-stocked.
SPS President Regina Weger interviews Traci Dralle, President of Fillauer and President-elect of the American Orthotic & Prosthetic Association (AOPA). In this episode, Traci discusses how Fillauer has navigated the pandemic, changes this year to the AOPA National Assembly, and new offerings to AOPA members.
The fourth episode of the SPS Check-in is here! In this video, SPS President Regina Weger interviews the President of Snell P&O, Frank Snell, CPO, LPO, FAAOP. Frank describes his experience with running a business through the COVID-19 pandemic and lends words of encouragement for other O&P businesses struggling during this time.
Today, we’re going to look at the Valve Integrated Pump (VIP) from ALPS. The VIP is a passive, one-way valve that draws air out of the socket using the user’s weight during heel strike and exhausts the air during swing phase. The VIP works with the patient’s movement to provide continuous total contact and even weight distribution.
Welcome to another episode of the SPS Check-in! In this video, SPS President Regina Weger has a chat with our VP of Procurement Eric Craig. Eric shares his thoughts on managing the SPS supply chain during a pandemic and what customers can expect on the SPS Online Store.
In the U.S., there are 2 million individuals living with limb loss, and the number is expected to double by the year 2050. For a community that nearly rivals that of the state population of Nebraska, representation in film and television is severely lacking. The representation that does exist primarily portrays amputees as villains, like Peter Pan’s Captain Hook, or Kingsman’s Gazelle.
The SPS Check-in is back! In this video, SPS President Regina Weger covers key points from the CARES Act and additional resources you can leverage for your O&P business.
Introducing the SPS Check-in! This series of short videos will help you stay informed on our business, the industry, and the regulatory environment. Watch our inaugural video, hosted by SPS President Regina Weger, to learn about the current state of SPS and the CMS regulatory changes impacting our industry.