Recent Posts

HIPAA and Marketing: How to Protect Patient Data While Marketing Your Clinic

Posted by SPS on Nov 16, 2020 9:00:00 AM

Guarding protected health information (PHI) is a full-time job for every member of your clinic. Marketing provides many opportunities to violate HIPAA, so marketers beware! Review the following carefully to stay compliant with HIPAA and avoid violating patient trust.

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Topics: o&p, o&p industry, tips, Marketing

Recent Posts

How to Leverage Email Marketing to Reach Patients

Posted by SPS on Aug 17, 2020 9:30:00 AM

Every year, a new think piece is published extolling the death of emails to trendier communication channels like Slack, IM, or SMS messaging. Sometimes we wish this were true, like when we look at our inbox on Monday mornings, but studies on consumer preferences tell a different story. In a 2017 SendGrid-commissioned study, Egg Strategy found that 74% of respondents chose email as their preferred communication method for company interactions. It’s easy to imagine why. Emails help us organize our lives, search past communications, and are easily accessible by laptop, smartphone, tablet, and even smartwatch. Consider investing in email marketing to promote your brand, improve patient engagement, and establish a solid communication channel.

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Topics: o&p, o&p industry, tips, Marketing

Recent Posts

How to Attract Patients to Your Website

Posted by SPS on Aug 10, 2020 9:38:11 AM

If your clinic is overflowing with referrals, you may wonder why you need a website. But according to a 2018 consumer study conducted by doctor.com, 81% of patients still conduct online research on providers they are referred to. When patients are searching for your clinic online, you want to meet their expectation and provide a great first impression. Furthermore, having a website can improve your online reputation, streamline patient check-ins, open the door to analytical insights, and provide advertising opportunities. Here is what you need to know to get started.

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Topics: o&p, o&p industry, tips, Marketing

Recent Posts

The Ultimate Guide to Social Media Marketing for O&P Clinics

Posted by SPS on Jul 30, 2020 10:05:43 AM

Marketing an orthotic and prosthetic clinic can be a challenge. Unlike other businesses that can market to a wide audience, O&P’s target demographic is more niche. The wants and needs of your target audience are different than the general population, so traditional marketing tactics, like billboards and newspaper ads, are less effective. It’s time to forget impersonal advertising and look to more digital channels. By choosing to go digital, you can:

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Topics: o&p, o&p industry, tips, Marketing

About SPS

Southern Prosthetic Supply

A partnership with SPS means you can spend more time with your patients. We offer the widest selection of O&P products, simple ordering solutions, and the best support in the industry.

With SPS, you gain access to:

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Recent Posts