Guarding protected health information (PHI) is a full-time job for every member of your clinic. Marketing provides many opportunities to violate HIPAA, so marketers beware! Review the following carefully to stay compliant with HIPAA and avoid violating patient trust.

Every year, a new think piece is published extolling the death of emails to trendier communication channels like Slack, IM, or SMS messaging. Sometimes we wish this were true, like when we look at our inbox on Monday mornings, but studies on consumer preferences tell a different story. In a 2017 SendGrid-commissioned study, Egg Strategy found that 74% of respondents chose email as their preferred communication method for company interactions. It’s easy to imagine why. Emails help us organize our lives, search past communications, and are easily accessible by laptop, smartphone, tablet, and even smartwatch. Consider investing in email marketing to promote your brand, improve patient engagement, and establish a solid communication channel.

If your clinic is overflowing with referrals, you may wonder why you need a website. But according to a 2018 consumer study conducted by doctor.com, 81% of patients still conduct online research on providers they are referred to. When patients are searching for your clinic online, you want to meet their expectation and provide a great first impression. Furthermore, having a website can improve your online reputation, streamline patient check-ins, open the door to analytical insights, and provide advertising opportunities. Here is what you need to know to get started.

Marketing an orthotic and prosthetic clinic can be a challenge. Unlike other businesses that can market to a wide audience, O&P’s target demographic is more niche. The wants and needs of your target audience are different than the general population, so traditional marketing tactics, like billboards and newspaper ads, are less effective. It’s time to forget impersonal advertising and look to more digital channels. By choosing to go digital, you can: